The Martech Rebel Alliance

Hybrid promotional products have the future

Adding digital collector items to promotional products can help overcome some of the challenges the channel faces due to increased digitalization and…

Jan 16, 2025 • The Martech Rebel Alliance HQ

November 2024

The Power of Memes & Trump

How Trump Uses Trump Digital Trading Cards to Reinforce His Image as an All-American Hero

Nov 5, 2024 • The Martech Rebel Alliance HQ

October 2024

How Digital Identity Wallets Will Transform Marketing

The Upcoming eIDAS EU Regulation & Web3

Oct 4, 2024 • The Martech Rebel Alliance HQ

September 2024

Digital collectibles: what can marketeers learn from the Royal Dutch Mint?

With the Free a Girl commemorative coin, the Royal Dutch Mint shows what a digital collectible (NFT) can do for customer activation.

Sep 27, 2024 • The Martech Rebel Alliance HQ

The hype is over.

In this interview with Broadcast Magazine (in Dutch) Samuel van Deth talked to Edwin Valent about the impact of web3 on broadcasters and media.

Sep 5, 2024 • The Martech Rebel Alliance HQ

August 2024

The loyalty of tomorrow? Tomorrowland NFT's

How does the Tomorrowland festival continues to be successful with NFT's? And what marketeers can learn from the case?

Aug 8, 2024 • The Martech Rebel Alliance HQ

June 2024

The Intersection of Blockchain and Zero-Knowledge Proofs in Marketing Technologies

This is a guest article by Ian Kane, Head of Partnerships for Midnight Network written for the Martech Rebel Alliance and Rebels 43.

Jun 20, 2024 • The Martech Rebel Alliance HQ

May 2024

Most marketeers have no clue how to get started with decentralized customer data

And that is ok. We understand why...

May 17, 2024 • The Martech Rebel Alliance HQ

April 2024

Unlocking the Power of Tokenized loyalty

Loyalty programs can be awesome for driving revenues up and maintaining customers. The global loyalty market recorded an annual growth of 12.4% during…

Apr 18, 2024 • The Martech Rebel Alliance HQ

March 2024

Direct marketing automation

via wallets

Mar 28, 2024 • The Martech Rebel Alliance HQ

Decentralized CDP

Getting to Decentralized Personalization

Mar 25, 2024 • The Martech Rebel Alliance HQ